Industry segmentation includes having the overall heterogeneous market for an item and dividing it into quite a few sub-marketplaces or segments, Just about every of which has a tendency to be homogeneous in all significant areas.[13] The process is done for two primary functions: better allocation of the company's finite means and to better provid

Sector segmentation is made of taking the entire heterogeneous marketplace for a product and dividing it into various sub-markets or segments, Every single of which has a tendency to be homogeneous in all major features.[thirteen] The process is performed for 2 most important applications: superior allocation of a firm's finite means and to better

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